smell-o-vision

If only I loved perfume as much as I love perfume ads, maybe I wouldn't have such a hell of time settling on a scent! I don't know, maybe it's just having such a huge budget poured into something quite small, but so many of them seem to come out perfectly dreamy. Case in point: I'm completely obsessed with the new Love, Chloe commercial (and the song by Chemise.) Directed by Roman Coppola, it's the perfect nod to the classic '70's era Charlie ads. It just makes me wanna put on some camel pants be a career woman and have really, really bouncy hair.

Gucci also does a knock out job when it comes to their perfumes--recall Flora by Gucci and, last but certainly not least, Gucci by Gucci (by David Lynch!) Do you have a favorite perfume campaign, past or present?