I have so much respect for Lina Scheynius and her approach to photography. Her images represent the poplar opposite of the spectrum from the sickly-slick, over processed kind of editorial and commercial work that leaves me cold. Her photographs are warm and alive and, yes, sometimes flawed--but all the more gorgeous for it. Says Schenynius of her collaboration with AnOther Magazine on the campaign images for their first fragrance AnOther 13:
"We didn't want to make a traditional perfume image, but something more real and raw. I have done loads of self-portraits in the past – it's very much part of my work and how I started out. AnOther asked if I would be interested in doing a self-portrait for the scent and I loved that idea. So I found a nice five star hotel, checked in there on my own with only my cameras and a load of film and a couple of Chloé outfits, and spent the evening playing around."
Scheynius, Chloé, and a few precious packs of Polaroid film. What more could you possibly ask for??
